![]() ![]() While the Strand audience waited for Sincero to emerge from backstage, they exchanged business cards, and pitched each other their business ideas. By her own, oft-repeated admission, she used to think all this manifest-your-dreams stuff was bullshit, too. Their author is a sassier, funnier, more self-aware Rhonda Byrne (author of the self-help religious text The Secret): at six-foot-one, with a nose piercing and glossy brunette bangs, Sincero, 53, looks less like a self-help guru than the friend you’d get wine-drunk and make fun of a bookstore’s self-help aisle with. The attendees, mostly entrepreneurial-spirited women between the ages of 25 and 50, were asked to purchase a copy of Sincero’s newest in what is now a trilogy of “Badass”-branded self-help guide: You Are a Badass Every Day. Tickets for the reading and Q&A were capped at 200, so the remaining third waited outside, allowed entry only for the book signing that followed. ![]() On a brisk, early December night near New York City’s Union Square, 300 people lined up outside the Strand bookstore to hear Jen Sincero tell them they’re badasses. ![]()
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