In his book, McLuhan analyzes traditional forms of media, such as film, radio, print books, and television, but also analyzes platforms that might be considered less orthodox forms of media, such as games, houses, money, clocks, and automobiles, arguing that nearly any object with which man interacts (especially various forms of technology) shapes how he perceives the world, and, in turn how he communicates with others. In other words, meaning does not lie within the form of media itself or its content, but in the information people gather from their experience with it. Marshall McLuhan’s Understanding Media: The Extensions of Man, an acclaimed book that has become a cornerstone in media theory since its publication in 1964, examines humans’ relationships to the different types of media to which they are exposed on a daily basis, and considers how meaning is derived from one’s interactions with these various mediums. ***The following is the final term paper I wrote and submitted last week (May 3, 2017) for an undergraduate communications course titled “The Cultural Impact of Media Technology” in which the theories presented in scholar Marshall McLuhan’s Understanding Media (including some of their applications to modern-day forms of media) are discussed.***
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